Rediscover State College

Thinking about moving to town and want to know what it’s like to live in State College, beyond football and Penn State? Enter Rediscover State College, a marketing campaign spearheaded by a group of local creatives and funded by the RDA.

While there was plenty to be found online about student life at Penn State and weekend tourism opportunities for out-of-towners, the RDA recognized the lack of content geared towards future State College residents and their relocation questions and needs.

With the RDA’s support, the Rediscover State College project’s efforts to fill that gap have successfully spotlighted the local perspective and, in turn, created a content engine full of helpful insights and information that has made it easier for individuals and families to relocate and find their place in town.

Since 2022, the project has steadily grown to provide:

  • A weekly newsletter sharing stories from locals and behind-the-scenes insights into life in the area.

  • A concierge service that fields future residents’ questions about moving to town so they can relocate and get connected within the community with more ease.

  • The Rediscover State College Podcast, a series of interviews with residents about the local experience. Interviews have covered topics like Season 1’s “Locals with the Coolest Jobs” and Season 2’s “The Great Outdoors”, with each season giving practical “how to get started” tips for those interested in each topic.

  • An apparel line that celebrates the quirky, nostalgic, and beloved places and amenities that make State College unique.

  • In-person events that provide opportunities for new residents to connect with established locals.

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